Case Studies /


The Brief

FedEx have been a UEFA sponsor since 2015 when they engaged with the UEFA Europa League. In 2021 they became an official sponsor of the UEFA Champions League.

With a switch in sponsorship, the time was right to upscale their ticket management process and Dataflow were selected to provide a new platform to deliver on the required process.

The Solution

The required solution needed to accommodate a variety of needs:

  1. To work with the particular way that FedEx like to select and distribute invitations to their guests
  2. To make the administration process for MKTG as easy and as intuitive as possible. A special Administrator site was created to manage the process. Alerting administrators when action is required and ensuring that perhaps 30 matches can be managed at the same moment.
  3. To ensure that FedEx’s guests are delivered a professional, informative and attractive invitation and registration process

Following the FedEx design guidelines, the requirements were for a clean and mobile responsive structure.


Taking advantage of our unique database structure as well as the capability to adjust Backend tools, we delivered 2 new front facing sites:  The MKTG Administrators site, with a home page dashboard indicating where and what action is required.  Such is the short window of time available; a great deal of care went into ensure that MKTG administrators could process requirements quickly and easily see where input was required.

The guest site was delivered in 8 different languages.

The Outcome

FedEx now have a standardised platform to engage with their event hospitality guests across several different partnerships. In addition to the UEFA Champions League, FedEx have active systems based on the core database for the NFL International Series, UEFA Nations League, UEFA Youth League & UEFA Super Cup.

Comment from MKTG

“The FedEx guest management system is an invaluable tool for managing a large number of guests across Europe. It proves to be flexible and robust with functionality that allows the MKTG team to reach beyond the scope – the system is our 12th man!”