Case Studies /


The Brief

This event is one of a total of 18, where Dataflow has assisted with the registration process. This example was a National Dealer conference for about 1,000 guests to take place in the UK.

Website breakdown

  • Web hosting with domain creation
  • Website with information and registration pages
  • Fully branded within the Toyota branding guidelines
  • Dealer Principle nomination process, triggering automated invitations
  • Event telephone helpline
  • Reports
  • Badges with onsite support staff

The Solution

The website was prepared with the Toyota branding guidelines within all of the information and registration pages.


Principle Nominations – Dealer Principles were empowered to edit existing staff details and add additional staff.  From this list they selected who should be invited to attend through the conference.

Flights and accommodation – These were offered to a restricted number of guests based on the distance from the event venue through the registration process.

Help Desk – A registration help desk with a unique telephone number and email address was provided to assist with all queries relating to attendance before the event for all pre-registering guests.

The Outcome

“Just a short note to thank you for doing such a great job with the registration process for both the recent Toyota and Lexus conferences. Your professionalism, responsiveness and flexibility really were very much appreciated and contributed significantly to two very successful events.”

Lance Bates, Toyota (GB) Plc