Give us a brief overview of Dataflow Events as a company in general and your approach to sponsorship and partnerships specifically?
Dataflow has been delivering delegate registration sites for over 15 years and more recently Sponsor Asset Management platforms. We are based in Wimbledon and have a ‘Small & Mighty’ team of 4 full-time web developers and 3 project managers. We know that we are at the non-glamourous end of the sponsorship process, but delivering good data via an easy to use and well-designed platform is an essential element for a successful campaign. Our objective is to become the leading provider of asset management platforms to the sponsorship industry. To do this we want to partner with the UK’s top sponsorship related agencies. Recent project ‘wins’ suggest that we are delivering good work with the flexibility that is required for our client’s specific needs.What approach makes Dataflow Events’ strategy/model unique? What is your USP/differentiator?
The key to our success is that we have a tried and tested structure that can be customised to match our client’s specific requirements. Each client project has its own database, which means that any changes will not impact on other clients. “What we liked about Dataflow was the flexibility of their platform as they were able to meet the very complex requirements of our business.” Our platform can manage multiple campaigns such as football, rugby and tennis; multiple clubs and fixtures; the distribution of tickets, merchandise and other assets to multiple markets; user asset requests and approvals; guest invitations; travel and accommodation as well as a comprehensive administrator supporting platform.What is the benefit to the client and how do you measure the effectiveness of such platforms?
At Dataflow Events, our job is to facilitate the process of getting the sponsors assets, such as tickets and merchandise, into the best hands to deliver on the ROI objectives of the client. One of the consistent requirements for all clients is to maximise the use of all assets. Our platforms provide live data 24/7 so administrators are well informed about the uptake of tickets and can take action to ensure that seat occupancy is maximized. We’ve helped Cadbury and MKTG deliver 98% occupancy for the tickets they utilize via their award-winning football campaigns. We were delighted and proud to play some part in their success.What are some recent clients you’ve worked on campaigns for?
Dataflow has been delivering delegate registration sites for over 15 years, largely working with agencies such as Imagination, Jack Morton Worldwide and TRO, for end clients including Ford, Shell, Jaguar Land Rover, Canon, Rolls Royce, BA and Toyota. Over the last 10 years we have fine-tuned our capabilities with respect to the distribution of Sponsor assets – Items such as tickets, merchandise, player appearances or use of venues. In 2019 we created multiple platforms for VISA, on behalf of Infrared, for The Women’s World Cup and The African Cup of Nations. More recently we’ve worked with MKTG and Cadbury to support their ticket activations in football.
In 2019 we won a 3-year contract to assist with the distribution of 20,000 Premiership Rugby tickets to over 200 matches, as well as other assets such as merchandise, player appearances and use of venues.
We were delighted with the end of season feedback from the senior administrator.
“Working with Dataflow Events this season has been a breath of fresh air. The team are incredibly supportive, efficient and most importantly understand us as a client. The ticketing system is extremely user friendly and easy to tweak which makes it an ideal solution for our business.”
