Ford asked Imagination to create a unique event to launch a full family of vehicles under Ford’s new brand promise ‘Go Further’. This was a one day event for 2,400 delegates travelling from all over Europe. Dataflow Events was invited by Imagination to assist with the delegate registration web-site.
The solution and key site features
Some of the registration requirements included:
Multilingual Management – Our Translate system is used as a hub for translating content for the web site, emails and printed materials. The system allows multiple translators to work simultaneously on the content, which total thousands of items of content. As content is added or updated to the English version of the site, translators see which items need a new or updated translation. Up to 20 different languages were required.
Invitation nomination - A delegate nomination process was included allowing appointed invitees to make onward invitations to additional participants
Multiple invitation types - There were a variety of different invitees including Dealers, Press and VIP guests. All of these required different invitations
Intensive reporting - With 2,400 delegates arriving in one day there was a more intensive requirements for detailed reporting
Badges – 2,400 badges supplied with lanyards. Hardware and staff were supplied to generate additional badges on site.
“On behalf of Tansy and myself, many thanks to both of you for all your help and support. In particular, thank you Rob for all your hard work and patience. Please also pass on our thanks to Sophie, who was fabulous to work with on-site”
Caroline Jones, Imagination